Coat 101: The Importance of Conditioner

When you think of conditioner, what comes to mind? Moisture. That's completely true, conditioners are used to replace lost moisture. However, conditioners do a lot more than you'd think. WHAT DOES CONDITIONER DO? Remember our pal the cuticle? He's the king among kings when it comes to healthy coat. Your number one priority is to …

Coat 101: What is the cuticle?

You may have seen us talk about the cuticle on our product labels, social media posts, and in answering your questions. If you know what the cuticle is, and what it does - awesome! You may want to read this anyway, just to freshen up. If you don't, this is for you! THE HAIR STRAND …